New Product Introduction Videos

New Product Introduction (NPI) videos are a powerful tool for showcasing and promoting a new product to customers, stakeholders, or internal teams. These videos are designed to highlight the product's features, benefits, and unique selling points in an engaging and visually appealing way. Here's a breakdown of what NPI videos typically include and how they can be used effectively:

Key Elements of New Product Introduction Videos

1. Product Overview:
   • A clear and concise introduction to the product, including its name, purpose, and target audience.
   • Highlight what makes the product unique or innovative.
2. Key Features and Benefits:
   • Showcase the product's main features and explain how they solve a problem or meet a need.
   • Focus on the benefits to the customer, such as time savings, cost efficiency, or improved performance.
3. Demonstrations:
   • Provide a visual demonstration of the product in action.
   • This could include how it works, how to use it, or how it integrates into existing workflows.
4. Visual Appeal:
   • Use high-quality visuals, animations, and graphics to make the video engaging and professional.
   • Include close-ups, 3D renders, or slow-motion shots to highlight details.
5. Customer Testimonials or Use Cases:
   • Include real-world examples or testimonials from early users to build credibility and trust.
   • Show how the product can be applied in different industries or scenarios.
6. Call to Action (CTA):
   • End the video with a clear CTA, such as visiting a website, contacting sales, or making a purchase.
   • Include links or QR codes for easy access to more information.
7. Branding:
   • Incorporate the company's branding, including logos, colors, and taglines, to reinforce brand identity.

Types of New Product Introduction Videos

1. Explainer Videos: Short, animated videos that explain the product's purpose, features, and benefits in a simple and engaging way.
2. Demo Videos: Focus on demonstrating how the product works, often with step-by-step instructions or real-world applications.
3. Teaser/Trailer Videos: Short, suspenseful videos designed to generate excitement and anticipation before the product launch.
4. Customer-Centric Videos: Highlight how the product solves specific customer pain points or improves their lives.
5. 360-Degree or Virtual Reality (VR) Videos: Immersive videos that allow viewers to explore the product from all angles or in a virtual environment.
6. Live-Action Videos: Feature real people using the product in everyday situations, making it relatable and tangible.

Case Study: Canon

Canon India had come out with 2 new projectors, and their marketing team would actually print and send 40-page 250GSM brochures to their clients when their sales team visited potential customers. This was a huge expense, and an anonymous survey found that decision-makers at the client side did not even look at these brochures but would throw them in bins as soon as the salesperson left. This was a significant expense, wastage, and increased carbon footprint from printing. We brought them the idea of sending videos to their clients or letting their marketing team visit clients with sample videos on tablets, showing a short, curated, and elegantly crafted video that saves a lot of time for their customers, reduces printing costs, and lowers their carbon footprint.